Talaya
Around the world for the logo and branding of Talaya Wellness. Together with the client, we created a holistic and aesthetic brand for Talaya Wellness that combines nature and wellness. The brand is designed to instantly build trust, embody naturalness, and appeal to people seeking a holistic approach.
Social Media
Natural colors and shapes
The social media channel is aligned with the branding of Talaya Wellness. Both the colors and the flowing forms of the brand are reflected in the posts. The social media channel represents naturalness, sustainability, health, and femininity.
BRANDING
Timeless and organic
The logo of Talaya Wellness interprets the "T" of the brand name in organic forms. The brand colors are intended to reflect the natural hues of the tropics that surround the client. The gentle lines of the logo are inspired by the waves of the sea and tropical leaves. The goal was to highlight the client's connection to nature as well as her natural and holistic work with her clients.
Challenge
Different and yet uniform
The umbrella brand Talaya unites three different pillars: Talaya Wellness, Talaya Life, and Talaya Homestay. For each pillar, we defined colors that reflect its character and content while maintaining the flowing forms and the logo unchanged. This is intended to help customers distinguish the content in the social media area without disrupting overall harmony.
Further References
Securtec24
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Homewithalicia.
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